1. Introduction
Nowadays, people put much attention to the appearance whether that person is man or woman and it is becoming more and more serious problem. However, the standard of beauty is not as same as that oftraditional society. Someone with fair skin, a big and sharp nose, big eyes and double eyelids, which are typical features of western people, is regarded as beautiful. Moreover, if w
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
1. AMOREPACIFIC
1.1. Introduction
AMOREPACIFIC Corp. have targets to be a global beauty company with its core businesses in cosmetics and personal care and health products. It was founded in 1945 as a Pacific Chemical Company and it has been involved in beauty products.
AMOREPACIFIC seeks to push the boundaries oftraditional beauty with innovative solutions drawn from its rich Asian herit
of geishas and recently this number became even smaller, so you can find only about 1000 geishas in Osaka or Kyoto. Geishas were prohibited by law for many times because of demoralization but in meiji era number of geishas significantly increased.
3. The course to be Geisha
Geishas were stuck to their own traditions and set up their standards of beauty for the hundreds of years. To become a
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
of the bodyshop 2,000 stores worldwide in 50 countries using 25 languages and 12 time difference around the world in 0.4 seconds, one of about 77 million people in stores to consumers over the approximately 600 species of More than 400 kinds of products and accessories are sold.
the bodyhop International, the cosmetics industry`s leading traditional for many women can not reach the
of Taleban. She is popular VJ in Afghanistan as a symbol of modern Islam society. But One day, she was found dead. Her brothers kill her. Because they think that she falls family’s honor.
This example shows “HONOR KILLING”. Taking off Hijab mean breaking Islam tradition and supporting Western culture by the conservative people. By the Wikipedia, about 5000 women are killed by nam
I. Introduction
Every person has a desire to be beautiful and healthy. Amore pacific introduced traditional herbal cosmetic "Sulwhosoo" which pursuits this desire for beauty and health of customers and Sulwhasoo is now positioning as one of the luxury global brands.
Sulwhasoo was the first brand that using Korean Herbal medicine in cosmetics. In these days, Korean Herbal cosmetics are very popu
Traditional media and consumers have joined in the campaign by carrying out the message.
• Dove's successful use of free media resulted from its ability to strike a cultural nerve.
"Dove Evolution Campaign" can be a very good example of brand evolution when the company use viral advertisement to clarify their brand message so that it is more understandable to consumers and/or partners.
1967. Research traditional oriental beauty treatment which focused on ginseng
1973. Developed [Amore pacific]’s “ginseng sammi”
– the first high-grade traditional oriental cosmetic within the country
1975. Developed [Amore pacific]’s “sammi”
1987. the birth of “suhl-whoa”, which has advanced aging prevention
1997. the birth of brand “suhl-whoa